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Business model design

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Business model design refers to the activity of designing a company's business model. It is part of the business development and business strategy process and involves design methods.

Business model design includes the modeling and description of a company's:

  • value propositions
  • target customer segments
  • distribution channels
  • customer relationships
  • value configurations
  • core capabilities
  • partner network
  • cost structure
  • revenue model

Business model design is distinct from business modeling. The former refers to defining the business logic of a company at the strategic level, whereas the latter refers to business process design at the operational level.

A business model design template can facilitate the process of designing and describing a company's business model.

See also